Sportsbet.io, the cryptocurrency sports betting brand of Coingaming Group, has been named as the official shirt sponsor of Brazilian football club Clube de Regatas do Flamengo.
The deal will see the logo feature of the operator on the shoulder blade (chest) of Flamengo club’s famous black and red playing shirt for the 2019 and 2020 season.
Sportsbet.io has already been unveiled as an official betting partner of the famous Brazilian football club, with the operator benefiting from branding at the training ground of the club, the Ninho do Urubu, as well as all digital advertising across social channels.
“We are incredibly proud of being a global partner of Flamengo, which is no doubt, one of the biggest and most famous clubs in Brazilian football,” said Tim Heath, CEO of Sportsbet.io brand. “Starting our relationship as a media and digital partner in 2019, it was a simple decision to take our sponsorship to the higher level, and have our brand’s logo on the famous red and black shirt.”
“The professionalism of Flamengo, both on and off the field, makes them become a pleasure to work with and we are certainly looking forward to expanding our relationship with them in the years to come.”
Flamengo president Rodolfo Landim said: “We are very pleased with the performance and professionalism of our Sportsbet.io partners, so we are thrilled to strengthen our relationship with this new sponsorship.”
“As ever, I would like to thank our passionate supporters, the Nação Rubro-Negra, whose wonderful support makes partnerships that strengthen our club possible. I am sure that they will enjoy trying out the Sportsbet.io platform.”
The deal is the second major football sponsorship deal by the operator that follows its recent agreement to become a principal sponsor of Watford Football Club in the English Premier League.